Yellow hair? Not cute—but please do not worry, our Alcôve Violet Shampoo is here to save the day! Specially designed for colored and highlighted hair, this toning shampoo neutralizes brassy, faded tones while bringing life and vibrancy back to your blonde locks. Whether your hair is naturally light or color-treated, it helps refresh and maintain your hue, keeping it looking bright and beautiful for longer. With just a few washes, you’ll notice your highlights looking cooler, shinier, and more radiant than ever!

More than just a toner, our formula also moisturizes and strengthens hair, helping to reduce breakage and maintain healthy, touchable strands. Perfect for all hair types, it provides the care your color-treated hair needs while keeping your look fresh, polished, and full of movement. Say goodbye to dull, yellow tones and hello to vibrant, head-turning hair you’ll love showing off every day.

• Moisturizing

• Strengthening

• Refreshes and maintains highlights